Campaign Growth Planning
Ongoing, founder-supervised campaign management for brands that have product-market fit and need paid media to scale predictably — with a quarterly plan, not month-to-month improvisation.
100+
Brands managed
2014
Running this discipline since
5
Ad platforms — Meta, Google, LINE, Yahoo, Dcard
A plan you can hold the numbers against
Growth planning starts from your unit economics — margins, repeat-purchase behavior, and what a customer is actually worth — and works backward to a media plan: which funnel stages get budget, what the target acquisition cost is per stage, and what gets cut when results miss the line.
Every engagement is supervised directly by the founder — you never get handed to a junior account team. This discipline has run across brands in verticals from health foods and fresh groceries to apparel, fitness, jewelry and real estate.
What an engagement includes
Quarterly growth plan
Budget allocation by funnel stage, target metrics per channel, and a testing calendar — reviewed and re-forecast every quarter.
Hands-on campaign management
Day-to-day optimization across the platforms in scope: bids, budgets, audiences, placements, and conversion-event strategy.
Reporting that says something
Plain-language reporting against the plan: what moved, why, and what we’re changing next — not a metrics dump.