Why most ad accounts bleed budget quietly
Broken or double-firing pixels, campaigns optimizing toward the wrong conversion event, audience overlap silently bidding against itself, reporting views that hide losing ad sets — none of these show up as an error message. They show up as a blended ROAS that “feels okay” while a third of the budget does nothing.
An audit is the fastest, lowest-risk way to find out: a fixed-scope engagement with a concrete deliverable, no long-term commitment.
What the audit covers
1 · Tracking & data integrity
Pixel / Conversions API health, event deduplication, attribution windows, and whether the numbers your dashboard shows can actually be trusted.
2 · Account structure & spend
Campaign objectives vs. business goals, audience overlap, budget allocation across funnel stages, and where spend is concentrated without return.
3 · Creative & landing efficiency
Creative fatigue signals, message-to-landing-page match, and the friction points between click and conversion.
Find the leaks before they compound