The Challenge
The client had a strong chatbot product, but entering a new market came with several challenges.
They needed to build awareness, identify the right audience segments, and communicate their value clearly in a competitive space.
Without a structured acquisition strategy, it was difficult to generate consistent leads, optimize ad spend, and scale growth efficiently.
The Solution
We developed a performance marketing strategy focused on market entry and lead generation.
This included audience research, campaign structure planning, conversion tracking setup, and ad messaging aligned with the product’s core value.
By combining Google and Meta campaigns with conversion-focused optimization, we helped the client attract higher-quality traffic and improve lead performance over time.
The Results
The client gained a more reliable lead generation system and clearer visibility into campaign performance.
With better targeting, tracking, and optimization in place, they were able to improve conversion efficiency and scale with greater confidence in the new market.
245%
Lead Growth
Increased qualified lead volume through conversion-focused Google and Meta campaigns during market expansion.
38%
Lower CPL
Reduced cost per lead by improving audience targeting, ad messaging, and funnel performance.
3X
Market Reach
Expanded campaign reach and inbound opportunities as the chatbot brand entered a new target market.
“As a startup entering a new market, we needed more than ads—we needed a growth strategy.
Sony helped us refine our messaging, improve conversions, and build a paid acquisition system that gave us measurable results.”
Vincent Liu
Founder
The Process
Intro Paragraph
Our process is built to turn strategy into measurable growth.
We start by understanding your business goals, market position, and current marketing performance, then build a clear execution plan focused on lead generation, conversions, and scalable results.
Mid Highlight Line
A clear process creates better decisions, better campaigns, and better results.
We begin with a strategy and performance review to identify what is working, what is underperforming, and where the biggest growth opportunities are. This includes reviewing your current ads, tracking setup, landing pages, and conversion flow.
Next, we build and optimize campaigns across Google and Meta with clear goals, structured testing, and ongoing adjustments. Every step is focused on improving lead quality, lowering acquisition costs, and scaling what performs best.
Conclusion
Entering a new market is not just about running ads—it requires the right strategy, positioning, and conversion system. By aligning audience targeting, messaging, and campaign execution, we helped the chatbot startup build a stronger foundation for sustainable growth.
The real win was not just more traffic, but a clearer path to qualified leads and scalable results.
With better tracking, structured testing, and ongoing optimization across Google and Meta, the client gained more visibility into performance and more confidence in decision-making. This made it easier to improve lead quality, reduce wasted spend, and scale the channels that delivered results.
A strong growth system turns marketing from a cost center into a reliable growth engine.
This project showed how performance marketing can support startup expansion when strategy and execution are aligned. With the right framework in place, the client is now better positioned to enter new markets, improve conversion efficiency, and continue growing with measurable outcomes.
